Brain Force: An Evidence-Based Review

Brain Force is a nootropic supplement marketed by Alex Jones as a “Neural Activator” and sold on the InfoWars site.  It appears to be primarily geared towards people who have some degree of cognitive decline or fogginess.

Alex Jones Brain Force




Alex Jones doesn’t make any particularly outlandish claims about Brain Force.  He simply claims that Brain Force will:

  • Enhance Cognitive Function
  • Encourage Optimal Brain Health
  • Improve Focus And Concentration

Nothing crazy, just a few simple claims.  But does Brain Force deliver on these claims?  Let’s take a look at the ingredients and find out…

Brain Force Ingredients

Alex Jones claims they worked with “the leading chemists” to create a truly superior formula, but when you take a look at the ingredients in Brain Force, they look strikingly similar to about a thousand other nootropic supplements out there…

Bacopa Herb Extract

Bacopa Monnieri is an herb that has traditionally been used for cognitive enhancement.  Bacopa has been shown to reduce cognitive decline in the elderly and appears to help with memory formation, but more research is needed to really understand how it works.  It appears more likely to be effective in people with cognitive decline.  If you’ve already got all your marbles, it may not do anything for you.

Alpha GPC

Alpha GPC is the most bioavailable form of Choline.  It can effectively cross the blood-brain-barrier where it is partially converted into Acetylcholine, which may aid in overall cognitive function.  It has been shown to improve cognitive function in health individuals, but at much higher doses than the 50mg present in Brain Force.

Whether or not the amount of Alpha GPC in Brain Force is enough to elicit any notable benefits remains unclear, since studies haven’t gone below the 600-1200mg range.

Yerba Mate Leaf Powder

Yerba Mate is a natural source of Caffeine, but at the end of the day, Caffeine is Caffeine.  It may help you feel more alret and focused, but it’s tough to say how much, because we don’t know how much Caffeine is in the Yerba Mate used in Brain Force.


Theobromine is a chemical relative of Caffeine, occuring alongside it naturally in some instances.  Unlike Caffeine, Theobromine is not psychoactive, meaning it won’t make you feel more alert or focused, but there is some evidence to suggest it’s an effective cardiac stimulant.


Phosphatidylserine is a naturally occurring primary component of cell membranes and has been studies fairly extensively in the area of cognitive health.  It has been shown to reduce stress and improve cognitive performance in under certain circumstances, but appears to be mostly effective in people with cognitive decline.

Unfortunately, Brain Force contains a pretty low amount of Phosphatidylserine relative to what has been used clinically.


Theanine is a non-dietary amino acid found in Green Tea.  On it’s own, it functions as a non-drowsy relaxation agent, but it has also been shown to reduce the negative effects of Caffeine such as jitters and anxiety.  In other words, it may help to take the edge of of Yerba Mate.

We talk more about the relationship between Theanine and Caffeine in this article.


Vinpocetine is commonly used as a nootropic (cognitive enhancer), but it’s mechanism is much different than many of the other ingredients in Brain Force.  Vinpocetine has been shown to increase blood flow, specifically to the brain.  More blood means better brain function…to an extent.  Too much Vinpocetine is DEFINITELY not fun.  You’ll get a major headache, so best to keep this ingredient dosed between 10 and 40mg.

Unfortunately, Brain Force only contains 5mg, not exactly an effective dose.

Huperzine A

Huperzine A is an Acetylcholinesterase Inhibitor, meaning it blocks the enzyme that breaks down Acetylcholine.  This indirectly increaes Acetylcholine levels which may favorably impact cognitive function.  Brain Force contains 300mcg (micrograms) which is pretty low, even for Huperzine A (which is dosed in micrograms beacuse it’s so potent).

Brain Force Ingredient Taweaway

Brain Force contains several ingredients that may improve cognitive function, some of which may be a little under-dosed.  All in all, it’s not a bad nootropic (brain-boosting) formula, but there are a lot of similar supplements out there.


Because we don’t know how much Caffeine is in Brain Force, it’s best you just try taking one serving at a time (if you end up taking this stuff at all), Ultimately, the dosing is what kills this “would be” effective formula for us.  There are many other well-dosed Nootropics out there to choose from.

Is Brain Force Safe?

Again, since we don’t know the Caffeine content of Brain Force, it’s tough to say how much you can take without anything going wrong.

Ideally, you should just stick with one or two servings a day.

Where To Buy Brain Force

Brain Force is available through:

You’re not going to find it anywhere else because Alex is a direct-to-consumer type of guy, but you can bulk discounts on his site if you decide you like the formula.

The Bottom Line

Alex Jones makes Brain Force sound like some ground-breaking formula that’s unrivaled by any other Nootropic supplement, but the reality is it’s pretty similar to a lot of other supplements out there.

Some of the ingredients have been shown to improve aspects of cognitive function, improve focus and memory, and support overall brain health…but the same can be said for many other Nootropic supplements out there.  Alex’s isn’t special.

When it comes to brain-boosting supplements, it’s usually better to just buy separate ingredients and make your own.  Check out our article 3 Supplements That May Actually Make You Smarter for some recommendations. exists to educate the supplement community and seperate the science from the hype.

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