The Story Of SuppWithThat.com

I started SuppWithThat.com in the spring of 2012 with a simple goal:

Understand the science behind supplements and share that information with whoever wanted to know.

In the beginning, I mostly wrote product reviews, but from a scientific perspective.  I wasn’t merely trying every single supplement I could get my hands on and relaying my subjective experience back to my readers.

I was simply breaking down each product into it’s individual ingredients, examining the science behind each ingredient, and stating the facts.

I did this every day for a couple years before ultimately arriving at one final conclusion…

The Truth About Supplements

Most supplements are terrible…

While there has definitely been a shift towards research and transparency in the last few years, there are still three primary issues I see with most supplements these days.

1 | Most Supplements Contain Ineffective Ingredients

Most supplements contain ingredients that haven’t actually been proven to do anything.  Or, as is commonly the case, the ingredients just haven’t actually been proven to do the thing that Supplement Company X claims they will.

The story goes something like this…

A natural molecule found in [food you normally eat] was shown to help obese mice suffering from diabetes and heart disease gain less weight.

The research is published.  It’s not a big deal.   But then…

The media gets a hold of it!

All the sudden, this molecule that we’ve all been consuming forever is suddenly front page news and the benefits get exaggerated so the headline can turn as many heads as possible.

The same molecule that was only shown to help sick, fat mice be a little less fat is now being hailed as a ‘miracle weight-loss pill’ or a ‘powerful fat burner’.

Then the big supplement companies–which it turns out are run by people that know nothing about the science behind supplements and, quite frankly, don’t care to learn–bottle it up and put it on store shelves with insanely exaggerated claims attached.

And that’s how you end up with supplements that contain ineffective, pseudo-scientific ingredients that do absolutely nothing.

2 | Most Supplements Are Under-Dosed

Some supplements actually do contain ingredients which have been proven to work, but they don’t dose them high enough to actually provide the benefits their claiming.

Let’s take Citrulline, for example.

It’s a naturally occurring amino acid which has been shown to increase muscular endurance and enhance certain aspects of exercise recovery, but only at doses ranging from 6-9 grams.

And guess what…

The average supplement containing Citrulline contains a meager 1.5-2 grams per serving.

I know what you’re thinking.

“Why don’t supplement companies just dose the ingredients correctly?”

The answer is simply…

To cut costs.

You see, a supplement that contains 8 grams of Citrulline Malate per serving is going to be a lot more expensive than a supplement that contains 2 grams of Citrulline Malate per serving.

The problem with the traditional retail model, which the vast majority of supplement companies are trapped in, is that everybody needs to take a cut.

The distributor takes a percentage.  The retailer takes a percentage.  The sales associate makes a commission.  And the customer still demands a fair price.

The only way for any supplement company to make money (which is the point of a company, let’s not forget) with that model is to under-dose the ingredients and cut the cost of making the product.

This is how you end up with supplements that contain under-dosed, “would be” effective ingredients.

3 | Most Supplements Lack Transparency

Although there’s been a trend towards more transparency in recent years, many supplements conceal the doses of each ingredient in a proprietary blend.

The term “Proprietary Blend” is misnomer, though.  There is nothing “proprietary” about these blends.

The reason Supplement Company A doesn’t want to tell you how much of each ingredient is present in the formula isn’t because they have some secret knowledge they need to protect.

No, that’s not it at all…

It’s because the ingredients are under-dosed and they don’t want you to notice.

All the information about what a given supplement (or ingredient) is capable of and what dose it requires is basically public domain.  It all comes from scientific studies which are published in journals.

Most of it is freely available to whoever cares to read it.  Even the studies that cost money to access are cheap (like $10, seriously).

So we know Citrulline Malate is effective in the 6-9 gram range, not because Supplement Company A conducted some secret research in their underground lair that you have to drive through a waterfall to get to, but because it is has been shown to do so in study after study after study and ALL the studies are available FOR FREE.

The Solution…

After a few years of doing the types of in-depth supplement analyses SuppWithThat was initially known for, I finally had to accept the truth…

Most supplements suck.

So, I did the only thing I could…

I made my own!

Momentum Nutrition

Momentum Nutrition is a supplement company I founded for the purpose of creating supplements that I actually wanted to take myself.

Every product is formulated by me, according to the following core principles…

Scientifically Proven Ingredients

If an ingredient hasn’t been proven to work, you won’t find it in a Momentum Nutrition supplement.  When I’m formulating supplements, I focus on ingredients with actual research behind them.

Clinical Doses Of Those Ingredients

It’s not just enough to use the right ingredients.  A truly effective supplement must also have clinical doses of those ingredients.

That means the dose of each individual ingredient is equal to the dose used in the studies in which  that ingredient was proven effective.

If your supplement isn’t clinically dosed, it’s not guaranteed to work.  Period.

100% Transparency

Last but not least, I NEVER use proprietary blends in my formulas.

Not only are all the ingredients effective and dosed to clinical standards, but the dose of each ingredient is CLEARLY stated on the label, so you can see for yourself.

There is no need to “take our word it”.

The Bottom Line

 

After years of researching, analyzing, and understanding the science behind supplements, I can honestly say there are very few supplements that I would willingly take.

That’s why I only take mine…

That’s also why I spend most of my time writing articles here on SuppWithThat in order to educate the masses.

SuppWithThat is where I share the knowledge.

Momentum Nutrition is where I put that knowledge to work.

You can also catch me sounding off on topics ranging from health, nutrition, training, and pretty much everything else fitness-related on MNPrime.com, the official content site of Momentum Nutrition.

I use the same research-oriented approach that I use here on SWT.

Science can tell us a lot…

If we’re willing to listen, that is.

It’s time we ditched the proprietary blends, marketing gimmicks, false advertising, and ridiculous claims, and demanded something better.

Are you with me?!

 

-Matt Theis

Founder of SuppWithThat.com

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